I collaborated closely with the founder to shape femUNITY’s brand identity, leading the art direction for the website, all social media content and providing UI/UX guidance for the health forum platform.

To strengthen the brand’s visual storytelling, I directed and photographed a campaign featuring real women, crafting an ethereal, uplifting, and community-centered aesthetic. More than just a photoshoot, it became a shared experience of storytelling, connection, and empowerment—embodying femUNITY’s mission.

Art Direction

The femUNITY logo is a combination of two fonts, and hand written elements combined. The "F" in fem was handwritten to create a unique touch while remaining true to the retro styling of the "em" which is the Palm Canyon Drive font. The "UNITY" of the logotype uses a Domus, a soft, rounded font to work with the soft edges of the "fem" focal point of the logo.

Branding

femUNITY is an online community empowering women to connect, share resources, and support each other on feminine health topics.

Too often, women suffer in silence, fearing their concerns will be dismissed. femUNITY breaks this taboo, creating a safe space for open conversation, meaningful connections, and self-advocacy.

When femUNITY’s founder first shared her vision, it resonated deeply with me—not just as a woman, but as someone whose own health struggles have long been dismissed and misunderstood. I knew this was a mission I believed in, and one where I could contribute my expertise and experience to help bring the vision to life.

femUNITY