I art directed and designed multi-channel creative for patient and HCP audiences, including educational campaigns, WomenTalk webinars, social content, newsletters, infographics, animated GIFs, video assets, event materials, and branded partner initiatives.
Across each touchpoint, the goal was to make complex health information feel approachable, visually cohesive, and credible while supporting audience needs, sponsor requirements, and the larger HealthyWomen brand.
Art Direction
HealthyWomen is a national nonprofit health publication that helps women make informed health decisions through accurate, accessible education.
As Creative Director, I led the visual direction across HealthyWomen’s full digital ecosystem, including the main website, partner microsites, marketing landing pages, social media, email, video, webinars, events, infographics, and partner-supported health initiatives. I managed a small creative team and collaborated closely with editorial, education, marketing, leadership, CMS partners, and healthcare/pharma stakeholders to translate complex health topics into clear, engaging, and compliant creative.
Brand Identity | Art Direction | Website Design | Video Direction | Social Media Design & Direction | Email Marketing
HealthyWomen
Award Winning Campaigns
Marketing Campaigns
HealthCare Infographics
When I joined HealthyWomen, the education team was looking to elevate their content beyond standard blog-style articles. I proposed incorporating animated GIFs to give each educational piece a more interactive, branded feel—and to boost audience engagement. This approach helped transform static content into more dynamic and visually compelling experiences.
Motion Design
Beyond the Body was a HealthyWomen campaign aimed at breaking the stigma surrounding obesity. We partnered with real women to share their personal journeys, highlighting their experiences with honesty and empathy. To elevate the campaign and drive engagement, I created custom illustrations of each woman, which were used across the campaign branding, video edits, and social media promotion. Each participant recorded a personal video and appeared in an episode of our WomenTalk live talk show series.
Beyond the Body
Social
Work
Contact
Follow me!
@drossicreative
Design
Photography
Phone Backgrounds
megscho.design@gmail.com
Social Media Campaigns