In addition to managing daily website production with the web team, I directed and designed all aspects of HealthyWomen’s content. This included video production and editing, infographic design, animated GIFs, and a full refresh of event materials, presentations, and brand assets. I also oversaw weekly newsletter production and content strategy to ensure consistency across platforms and alignment with audience needs.
Art Direction
HealthyWomen is a leading nonprofit health publication focused on empowering midlife women with accurate, accessible information so they can make informed decisions, advocate for themselves, and prioritize their well-being.
Over the past few years as Creative Director, I’ve led a team of four and overseen daily website production, while also shaping the brand’s creative direction. I collaborated with our CMS vendor to enhance the site’s UI/UX, refreshed our social media branding, and created flexible templates for the social team to streamline content delivery. I also optimized cross-departmental workflows to ensure more efficient production and stronger alignment across teams.
Brand Identity | Art Direction | Website Design | Video Direction | Social Media Design & Direction | Email Marketing
HealthyWomen
When I joined HealthyWomen, the education team was looking to elevate their content beyond standard blog-style articles. I proposed incorporating animated GIFs to give each educational piece a more interactive, branded feel—and to boost audience engagement. This approach helped transform static content into more dynamic and visually compelling experiences.
Motion Design
Beyond the Body was a HealthyWomen campaign aimed at breaking the stigma surrounding obesity. We partnered with real women to share their personal journeys, highlighting their experiences with honesty and empathy. To elevate the campaign and drive engagement, I created custom illustrations of each woman, which were used across the campaign branding, video edits, and social media promotion. Each participant recorded a personal video and appeared in an episode of our WomenTalk live talk show series.
Beyond the Body
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